Director (Marketing & Communications) Chattanooga State is an educationally purposeful community where faculty, staff, and students share academic goals and strive for high standards that lead to the attainment of degrees and certificates, meaningful careers, and a committed citizenry of lifelong learners.
We value those who: · consistently act in the best interest of students and the College (who have their priorities right);
· get things accomplished (who execute);
· are transparent (who are direct, truthful, and non-manipulative);
· are positive in outlook (who see the glass as half-full); and
· build constructive workplace relationships (who are team players).
We have an opening for Director (Marketing & Communications) at our Chattanooga State campus!
The role will be responsible for the following:
Work collaboratively with senior staff and representatives from other offices to meet annual recruiting goals.
--Create and administer the College?s integrated annual communications plan and related marketing campaigns; develop strategies to target various markets; and monitor and evaluate success for effectiveness.
--Lead and manage a team of marketing and communications professionals, promoting a culture of service, excellence and high performance.
--Prepare, manage, monitor and evaluate departmental budget for efficiency and effectiveness.
--Supervise the production of print collateral, digital media and other branded strategies, including production schedules.
--Direct the strategic development and management of the College?s official website, social media and other digital strategies.
--Serve as editor of the College Brand Book and Editorial Style guide; maintain College trademarks; ensure consistent use of college name and logo internally and externally; maintain publication numbering system for yearly report to TBR; maintain accurate policies and procedural guidelines for the Department of Marketing and Communications, including, but not limited to, compliance with TBR policy, SACSCOC accreditation standards; College Digital Accessibility policy and universal design.
--Promote, support, and participate in student recruitment efforts.
--Supervise the development of The Viewbook, associated Enrollment Guide, and the Annual Report publication which are indicative of the College?s exceptional reputation.
--Serve on various college committees including the Marketing & Recruiting committee and the Student Success Communication committee.
--Direct and manage College advertising and branded promotional product purchases.
--Rapidly create content, including scripts for ads, news releases and stories.
--Other duties as assigned by the Vice President of College Advancement and Public Relations.Position Requirements:
--Bachelor?s degree in marketing, communications, journalism, public relations or related field.
--Minimum of eight (8) years of recent and increasingly responsible role in marketing, communications, and/or public relations.
--Demonstrated experience effectively managing personnel, with specific experience in hiring, training, coaching, and managing high-performance team.
--Experience in overseeing the development and production of print collateral, digital media and advertising.
--Experience in higher education.
--Experience in persuasive writing, storytelling, social media engagement, journalism, and media relations.
--Certification in APR (Accredited in Public Relations) or Master?s degree in marketing, communications, public relations or related field
Knowledge, Skills and Abilities:
--Strong creative, strategic, analytical, organizational and interpersonal skills.
--Ability to move rapidly and effectively to achieve intended outcomes.
--Ability to: plan, organize and supervise the work of the Marketing and Communications staff.
--Commitment to working with cross-functional teams and ability to collaborate with various constituents across the organization.
--Strong oral and written communications skills, especially persuasive writing and scripting.
--Ability to manage multiple projects on time and within budget.
Closing Date: 11/9/2019 (Must be submitted by 5:00 p.m.
est.) Open Until Filled: No
Requisition Number: req3311
About this company
If you would enjoy a challenging job, friendly and helpful colleagues and an outstanding work environment, Chattanooga State Community College is a dynamic and vibrant place to work. As part of one of the nation’s largest systems of public higher education (Tennessee Board of Regents), we're glad you're considering a career with the ChattState.
The value of employment at Chattanooga State goes far beyond salary. As a potential employee, you will enjoy a full range of benefits, services and programs. Total compensation includes annual salary, a generous annual and sick leave program, 13 paid holidays, health and life insurance, retirement, 401(k) and more. Please review Chattanooga State's benefit options.
Location/Region: Chattanooga, TN (37406)