SOCIAL MEDIA & PR COORDINATOR Reports to: Public Relations Manager Status: Full-Time, Non-Exempt
Summary As a key member of the Marketing Team, the Social Media & PR Coordinator is responsible for promoting the
brands and businesses across See Rock City Inc. entities and locations, via storytelling through social media
channels, as well as facilitating parts of the public relations function.
Under the direction of the PR Manager, the Social Media & PR Coordinator is responsible for performing the following duties:
Create strategic content directed by each brand’s social media strategy including photos, video and
messaging. Monitor, dialogue and post accurately on all social media sites, including but not limited to:
Facebook, Twitter, Instagram, YouTube, Pinterest.
? Research and keep up-to-date with the latest SoMe trends.
? Report SoMe insights monthly.
? Maintain social media calendar of content.
? Report weekly on job functions and projects.
? Create videos.
? Monitor online influencer sites such as TripAdvisor.com, Yelp and Google.
? Assist in writing and gathering materials for award nominations.
? Be an onsite liaison for film crews when needed.
? Vet bloggers in qualifying them as media.
? Model appropriate guest and partner interaction at all times, conveying a conservative and professional
image to guests. ? Produces clean, clear copy that requires minimal editing or revision.
? Assist in other PR functions as needed.
Qualifications ? Bachelor’s degree and preferred in Public Relations, Marketing, Journalism, Communications, or related
field; 1-3 years’ experience preferred; or equivalent combination of both.
? Organized and detail-oriented, with the ability to take initiative and multi-task while meeting deadlines.
? Comfortable meeting and talking with people in both individual and group settings.
Ability to effectively present information and respond to questions from a group of managers, guests or the general public.
? Possess an outgoing, friendly personality and attitude with a desire to provide quality service.
? Excellent computer skills with proficiency in Microsoft Office products and social media platforms,
including but not limited to: Facebook, Instagram, Twitter, YouTube, Pinterest, blogs, Google Plus and
Hootsuite. ? Must be able to work nights, weekends & holidays as needed, specifically the openings of select events.
? Experience sourcing and managing content development and publishing.
? Ability to jump from the creative side of marketing to analytical side, able to demonstrate why ideas are
analytically sound. ? Discretion to identify threats and opportunities in user-generated content.
? Excellent verbal and written communication skills and an ability to work individually on a project or in a
team environment. ? Proficient in AP style.
? Eager to meet and exceed objectives and take on more responsibility.
? Able to take direction well.
Willingness to adapt and adjust to changing needs.
? Ability to speak on camera in a professional manner preferred.
? Video experience preferred.
? Graphic arts and Photoshop experience a plus.
? Other languages a plus.
About this company
See Rock City, Inc. specializes in creating memories worth repeating not only for our guests, but for our partners who work here as well. With locations atop beautiful Lookout Mountain, in downtown Chattanooga, and the surrounding Chattanooga Valley, we have found unique ways to serve our guests and have fun at the same time! In addition to the world-famous Rock City Gardens, See Rock City, Inc. owns and operates a number of locations, including Battles for Chattanooga Museum, Starbucks on Lookout Mountain, Grandview Event Center, Rock City’s Enchanted MAiZE, Clumpies Ice Cream Co, and the admissions, concessions and retail teams at The Incline Railway. With so many opportunities within SRC, Inc., there is sure to be a perfect fit for you!
Location/Region: Lookout Mountain, GA (30750)