Marketing and Events Coordinator

CHATTANOOGA TIMES FREE PRESS is seeking a full-time MARKETING & EVENTS COORDINATOR.

We are currently looking for a Marketing and Events Coordinator to join our team.

In this position, you will play a pivotal role in the planning, developing, and executing marketing strategies and events that enhance brand visibility, engage customers, and drive business growth. We are seeking a dynamic individual with strong organizational, communication, and project management skills, capable of multitasking and thriving in a fast-paced environment. This position works closely with cross-departmental teams and must be capable of contributing high-value strategic direction across multiple projects within deadline and budget. This is a full-time, in-office position offering a competitive compensation and benefits package.

Use the Apply link and please submit a resume and cover letter.

Job Duties:

• Coordinate and execute events: Oversee planning and execution of all aspects of event strategy; Develop and order event sales materials, Create event financials, sponsorship packages, and timelines; Manage sponsorship relationships to ensure CTFP obligations are met; Coordinate event promotion through various advertising mediums.
• Marketing, PR & Communications: Serves as a key role in community relations, helps manage trade advertising, CTFP and event brands.
• Regular and timely attendance at company facility for all assigned shifts.
• Flexibility in task assignments: Tasks may vary periodically, and the employee must be willing to adapt to the needs of the organization.
• Content Strategy: Develop and execute content strategies that align with the company's marketing goals, target audiences, and brand guidelines.
• Content Creation: Create, collaborate or distribute high-quality, engaging, and relevant content for various marketing channels, including videos, photos, social media posts, graphic design, copy, email campaigns and more.
• SEO Optimization: Apply search engine optimization (SEO) techniques to optimize content for improved visibility and organic search rankings.
• Brand Consistency: Maintain brand consistency and voice across all marketing content to reinforce the brand identity and increase brand recognition.
• Collaboration: Collaborate with cross-functional teams, including marketing, design and product, to gather information and insights for content creation.
• Content Promotion: Develop strategies for promoting and distributing content effectively through various channels, such as social media platforms, email marketing and community partnerships.
• Content Performance Analysis: Monitor and analyze content performance metrics, such as website traffic, engagement rates, conversion rates, and social media analytics, to evaluate the effectiveness of content and make data-driven improvements.

Qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proficient in the English language.
• Proficient in Microsoft Office Suite; PowerPoint, Excel and Word.
• College degree or 5 years of experience in marketing and event planning.
• Proven Experience: Previous experience as a content creator, copywriter, or in a similar role within a marketing team. A portfolio of previous work is highly desirable.
• Exceptional Writing Skills: Excellent command of written English, with strong grammar, spelling, and punctuation. Ability to craft compelling and persuasive content tailored to different audiences and marketing channels.
• Creativity and Storytelling: Strong creative thinking and storytelling skills to develop content that engages and resonates with the target audience.
• SEO Knowledge: Understanding of SEO principles and experience in optimizing content for search engines.
• Digital Marketing Knowledge: Familiarity with digital marketing concepts, including social media marketing, email marketing, and content distribution.
• Analytical Skills: Ability to analyze content performance data and make data-driven decisions to improve content effectiveness.
• Attention to Detail: Meticulous attention to detail to ensure accuracy and consistency across all tasks.
• Time Management: Excellent organizational and time management skills to handle multiple projects and meet deadlines.
• Adaptability: Ability to adapt quickly to changing priorities and work effectively in a fast-paced environment.
• Team Player: Strong collaboration and communication skills to work effectively within a team environment.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; bend; stoop; sit; kneel; climb; lift 5 lbs; carry 5 lbs and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Our structure considers this position a “Safety Sensitive Position” due to occasional local area travel requirements.

The list of essential functions for this position is not exhaustive and may be supplemented as necessary. 

An Equal Opportunity Employer