Marketing Coordinatory
Tri-County EMC
Gray, GA
Full-time
Advertising / Marketing / Public Relations
Posted on March 16, 2021
Objectives Common to All Employees
- Promote the sales and delivery of fiber-to-the-home broadband internet service to the community, acting as a brand ambassador, responsible corporate citizen, and representative of the organization at all times to the communities served by Tri-County Electric Membership Corporation.
- Safety - Responsible for the knowledge of and abiding by the Board of Directors approved Georgia EMC Safety Operations Manual.
Objectives Unique to This Position
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Plan and implement the promotion of fiber-to-the-home internet service.
FUNCTIONS
- Plan, develop, and implement promotional campaigns using all available channels to build brand awareness and provide marketing and advertising for fiber-to-the-home internet service provider.
- Individually, collaboratively, or through contracted vendors, produce advertising materials, including social media, digital advertising, print, video, and radio advertising and marketing collateral.
- Work with sales and network operation team to understand customer needs, routinely analyzing ongoing market conditions, competitor activities, and other intelligence to adjust marketing plans as necessary.
- Provide copywriting necessary for all areas of corporate marketing and communications.
- Maintain corporate website, working closely with IT staff, to ensure functionality of customer signup landing pages, billing system portal interfaces, required regulatory documents, and promotional and support information.
- Assist sales efforts by providing event planning, presentations, public relations support, and employee training.
- Plan and implement participation in corporate or community events in an effort to increase brand awareness and direct sales.
- Work with management team to identify and implement new products.
- Monitor, review, and routinely report on marketing activities.
- Call on customers as needed or directed.
- Maintain relationships with elected officials and key community organizations such as chambers of commerce, school boards, and development authorities.
- Act as media relations liaison for the organization.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Overnight stays will be required.
- Perform all other duties as may be assigned by General Manager or designee.